The creation of a brand
By psmiddy, Feb 16 2018 08:40AM
Mediocrities rise to celebrity these days with monotonous regularity – tawdry TV shows are the vehicle of choice. If bereft of talent the thin plating of chrome on their star erodes rapidly. Going back say a century, becoming a star required a long and hard apprenticeship – usually on the boards of Britain’s theatres and music halls. A few , usually born to high place, rose to prominence through their writing. And sportsmen, - usually of the gentlemen rather than player variety – of course became beloved by their public as ever.
On this day in 1926, Mildred Mary Petre created her brand – by marrying the Hon. Victor Bruce. He was already an established motor sport driver (in both racing and rallying). Indeed they married in Menton, after he had just won the 1926 Monte Carlo Rally – the first Brit to do so. Her driving skills were possibly the equal of his, and she used his contacts, and their combined skills, to build up her reputation as a motor sport ace, and motoring sage. She really had cause to be very grateful to him.
So it was a cause of justifiable anguish when, after they split, Victor’s new wife was unable to avail herself of the title “the Hon. Mrs Victor Bruce” - because Mildred would not relinquish it!
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